> Projects & Initiatives > Recreation Facility Expansion > Sponsorship Opportunities

Sponsorship Opportunities

Value of Sponsorship

There are significant sponsorship opportunities that present themselves with a recreation facility of this caliber. The estimation of sponsorship dollars included in the operations model, noted in the Operations Analysis, are conservative and are based on what other regional facilities were able to acquire for sponsorship.  

Sponsors look for opportunities that bring a consistent number of people and demographics to a space on a regular basis. Recreation facilities provide a targeted, captive audience to promote their product or service with a means to create a positive image of their business. With this in mind sponsorship is becoming the most widely used marketing strategy.

Marketing of high valued sponsorship requires expertise, strong contacts and relationships with corporate organizations. The Town will be engaging an expert firm to acquire the projected level of sponsorship. A request for proposal process will be conducted to acquire the most suitable firm to provide  support to the Town, and will be responsible for marketing, selling and negotiating the long term contracts. 

Sponsorship Policy

On September 14, 2020, administration brought forward to Council a Sponsorship Policy that encompasses all Town owned assets (buildings, parks and spaces) that could be considered for sponsorship. 

Purpose of Policy
To Increase opportunities for revenue generation for the Town of Devon, while safeguarding the Town's corporate values, image, assets, and interests. It provides various levels of sponsorship that will provide opportunities for many organizations to have their brand showcased in the community, for short and long term duration's. A list of sponsorship and advertising opportunities are included in the following Policy, under Schedule A.

Sponsorship and Advertising Policy
Town Asset List - Schedule A

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